– Not everyone wants a multi-page website.
If you’re a digital marketer, you’ve already worked
with a company or consulted with people
who just have one page websites.
And in many cases, they refuse to change
because they’re like what’s wrong with my one page website?
I have everything here that I need.
And yeah, multi-page websites are clearly better
when it comes to succeeding with SEO.
But that doesn’t mean you can’t do well
with a one page website.
Hey everyone, I’m Neil Patel, and today,
I’m going to break down how to do SEO on a one page website.
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The first thing you want to do is optimize
each section of your page.
So with your website, you have a header area,
you have the body with a lot of content.
You even have a footer area.
You want to make sure you’re optimizing
each and every single space.
Now even if you only have a one page website,
you may want to consider getting it longer and longer.
And here’s what I mean.
When you’re optimizing your page,
you want to make sure you’re using subheadings
in each section, because in the subheadings,
you can use H1 tags, H2 tags, H3 headings.
This will help you add keywords
and make it easier for people to skim your site, as well.
You also want to group together keywords
that are in specific sections.
So as I mentioned how you want to optimize
each section of the page, well one section could be on,
I don’t know, dog food.
Another section could be on cat food.
Another section could be on shipping
and getting dog food to your door
and getting it on a regular basis
so that way you don’t have to keep manually reordering.
But look to see what keywords are popular.
And you can use tools like Uber Suggest for that.
It’ll show you all the other variations
and long tail phrases of that term.
And you want to make sure that you add it
within each section.
The second tip I have for you is a land and expand approach.
When you do SEO for a one page website,
you’ll find that you’ll rank for some terms,
and you won’t rank for others that you may want to rank for.
And there’s a whole laundry list of terms
that you wish you could rank for,
but you have a one page website
and you need to be realistic.
So how can you ensure that you’re putting
the best keywords in the page
that not only drives conversions,
but is going to make you the most amount
of traffic as well, right?
So it’s about revenue and it’s about traffic.
The way you optimize for this is
you go into Google Search Console,
you see all the terms that you already rank for,
and you look for which terms
have the highest impression count
and the lowest click count.
If you feel those terms are related to your product
and service and they can drive conversions,
what I would recommend that you do is
you consider adjusting your page to include those terms.
That way, you’re putting the most valuable terms
on the page to rank higher.
You include those terms in your title tag.
You include those terms within your meta description.
Now the third thing that you can consider doing
if you’re going to have a one page website
is make sure your main keyword is within your URL.
I’m not talking about a subfolder.
I’m talking about the root domain name.
It’s been proven according to ClickFlow
that the keyword in a domain name creates more clicks.
So when people are searching on Google,
if they see the keyword that they’re searching for
in your URL, you’re more likely to get clicks to your site.
Now when you have a one page website,
there’s not too much flexibility with your URL
other than your domain name.
So consider picking a domain name that has a keyword.
And if you don’t have one, consider changing
your domain name to one that has a keyword.
Now the last thing I want you to do
with your one page website is continually update it.
People forget to do this.
Google doesn’t like ranking old, outdated websites.
When people have a one page website,
they don’t tend to make a lot of changes to the site.
It’s really important that you make changes
to your site every quarter.
I’m not talking about a simple change
like you change a keyword here and there.
I’m talking about making big changes,
adding content, deleting content, adding different images,
adding videos to help explain your message.
All these things shows Google that you’re continually
updating your website, which will help you rank
higher and higher in the long run.
So that’s it.
If you have a one page website, you can always check out
my ad agency, Neil Patel Digital, if you need help.
We’re probably going to try to get you
to add in more pages.
But if you have any questions, leave a comment below
and I’ll answer it.
Make sure you like this video, share it with others,
subscribe to the channel.
Thank you for watching.

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